I think it's great. He is taking a page out of the Tressel book of strategy. Get in their heads, let them know you are not in awe or fear of them. Let them know you are targeting them like a missile and you intend to knock their heads off on the field. I always felt JLS believed u of m was in another league and
MSU just didn't deserve to beat them. Just look at the losses, seemed like the players were outside of their comfort zone when they were winning they just gave the games away. Dantonio has been through this with Saban and Treseel and understands how to take these guys on. Certainly u of m will be a favorite against
MSU, but I think u of m will be scared of what could happen once they take the field. u of m is like the big bully who you just punch in the mouth as hard as you can and sometimes they just don't want to fight.
MSU may very well lose that game, but
MSU will make it a game to remember (in a good way) in either case.