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Ok theft deterrent. I'll buy that. Now packaging majors here's one for you: Invent a theft detering package that is easy for the consumer to open. For example maybe the cashier could remove some part of the packaging with a special tool or something...
BTW...Ipods are tiny and expensive and could be easy to steal. And guess what? No ridiculous plastic packaging!!! I loved it. A nice little box that I just opened and there was my ipod sitting for me, ready to use.
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