Quote:
Originally Posted by Jack's Smirking Revenge
Those licenses give them the ability to reach nearly one hundred percent of the people in a market and guarantee a set number of competitors - that's a huge competitive advantage over all other types of media.
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that's 1960's thinking. I believe countrywide, 11% of the population gets their TV using an over-the-air antenna. The other 89% have some sort of cable or satellite service where there are many competitors. As further proof of the reduced value of those licenses, many of the stations affected by the digital transition are taking the opportunity to run digital transmitters with much less power than their analog counterparts to save money, because these stations mainly derive their income from cable and satellite rebroadcast rights, OTA transmission is almost a "cost of doing business" now.