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Madden 2008 and other EA sports games will have live ads streamed in via the interweb Madden 2008 and other EA sports games will have live ads streamed in via the interweb
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Old 07-27-2007, 10:48 AM   #1 (permalink)
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Off-topic Madden 2008 and other EA sports games will have live ads streamed in via the interweb


UnderDark » Game ads in real time

Quote:
Real as in streaming advertisements piped dynamically to games like EA’s forthcoming Madden 2008, NASCAR 2008, Tiger Woods PGA Tour 2008, NHL Hockey 2008, and Skate. An extension of Microsoft’s game ad company Massive Inc. (purchased by the Redmond software leviathan last year for $200 million), the new EA/Microsoft deal will allow advertisers to feed changeable ads live to virtual billboards or other promotional in-game constructs. Goodbye static, built-in, quickly outmoded huckstering, hello voguish virtual real estate with advertising space for sale by the hour, day, week, etc.
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Old 07-27-2007, 10:50 AM   #2 (permalink)
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I know I am reaching...but I hope it brings the game price down...that $60 I put down for NCAA was a bit pricey...
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Old 07-27-2007, 10:53 AM   #3 (permalink)
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Madden 2008 and other EA sports games will have live ads streamed in via the interweb Madden 2008 and other EA sports games will have live ads streamed in via the interweb

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