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Old 01-20-2010, 01:44 PM   19 links from elsewhere to this Post. Click to view. #1 (permalink)
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Photo Is MSU planning to change the Spartan logo?

I was digging around the U.S. Patent and Trademark Office's TESS trademark search and saw that Michigan State University registered this on December 23, 2009:



Here is this logo compared to the traditional logo:



Is MSU planning to change logos?
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Old 01-20-2010, 01:46 PM   #2 (permalink)
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Hope not...
I like the current one.
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Old 01-20-2010, 01:47 PM   #3 (permalink)

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Old 01-20-2010, 01:47 PM   #4 (permalink)
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No
Then why did they register this?
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Old 01-20-2010, 01:47 PM   #5 (permalink)
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Thats ugly, were not as bad as the lions we dont need to change are logo to hope to bring some success to our program.
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Old 01-20-2010, 01:49 PM   #6 (permalink)
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Quote:
Originally Posted by Giant Moose View Post
Then why did they register this?
Likely someone else was using it/planning to use it, MSU thought it looked too much like the Spartan Helm logo, decided they didn't want anyone infringing on the brand and bought the trademark rights to it.
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Old 01-20-2010, 01:50 PM   #7 (permalink)


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Old 01-20-2010, 01:50 PM   #8 (permalink)
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Likely someone else was using it/planning to use it, MSU thought it looked too much like the Spartan Helm logo, decided they didn't want anyone infringing on the brand and bought the trademark rights to it.
a stroke of genius
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Old 01-20-2010, 01:51 PM   #9 (permalink)
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Quote:
Originally Posted by fishrose View Post
Likely someone else was using it/planning to use it, MSU thought it looked too much like the Spartan Helm logo, decided they didn't want anyone infringing on the brand and bought the trademark rights to it.
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Old 01-20-2010, 01:56 PM   #10 (permalink)


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Old 01-20-2010, 01:57 PM   #11 (permalink)
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Quote:
Originally Posted by fishrose View Post
Likely someone else was using it/planning to use it, MSU thought it looked too much like the Spartan Helm logo, decided they didn't want anyone infringing on the brand and bought the trademark rights to it.

Hmmmmmm.....

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Quote:
Originally Posted by Giant Moose View Post
Here is this logo compared to the traditional logo:



Is MSU planning to change logos?

Last edited by spartanguy75; 01-20-2010 at 06:05 PM.
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Old 01-20-2010, 02:09 PM   #12 (permalink)
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Looks like amateur hour. Any history buffs? Is our current logo accurate? If so -- don't fix it.
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Old 01-20-2010, 02:13 PM   #13 (permalink)
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Quote:
Originally Posted by fishrose View Post
Likely someone else was using it/planning to use it, MSU thought it looked too much like the Spartan Helm logo, decided they didn't want anyone infringing on the brand and bought the trademark rights to it.
I guess that's plausible, but it's seems like a lot of trouble. MSU has registered this for use in a variety of goods and services, like:
  • basketballs, footballs, golfballs, golf bags
  • athletic uniforms, baby bibs, baseball hats, booties, boots, cheerleader outfits, gloves, hats, jackets, jerseys, mittens, pants, polo shirts, ponchos, rain suits, sandals, scarves, shirts, shoes, shorts, skirts, slippers, socks, sweaters, sweatbands, sweatpants, sweatshirts, tanks, t-shirts, tops, turtlenecks, vests, warm up suits, wristbands

Check serial numbers 77900295, 77900302, 77900309, 77900312, 77900315 and 77900317 in the TESS search -- they are all this logo with different goods and services listed.

Seems possible that a change might be in the works...
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Old 01-20-2010, 02:14 PM   #14 (permalink)


 
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Old 01-20-2010, 02:15 PM   #15 (permalink)
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Is it time to come down on all the little podunk colleges and the high schools that use the MSU logo in violation of our trademarks?
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Old 01-20-2010, 02:20 PM   #16 (permalink)
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I like the new logo. Definitely like the current one more and hope we aren't changing it but the new one is pretty cool lookin IMO.
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Old 01-20-2010, 02:21 PM   #17 (permalink)
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Old 01-20-2010, 02:22 PM   #18 (permalink)


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Old 01-20-2010, 02:23 PM   #19 (permalink)


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I like the new logo. Definitely like the current one more and hope we aren't changing it but the new one is pretty cool lookin IMO.
Yeah I don't think it's that horrible.
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Old 01-20-2010, 02:24 PM   #20 (permalink)


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Old 01-20-2010, 02:24 PM   #21 (permalink)
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Interesting...Serial # 77900317 talks about 'educational services, providing courses of instruction and continuing education at the college level...'

I don't see why we would trademark this for educational purposes, unless they planned on using it. Hope they don't. It screams Conference USA.
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Old 01-20-2010, 02:25 PM   #22 (permalink)
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Old 01-20-2010, 02:25 PM   #23 (permalink)


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Old 01-20-2010, 02:26 PM   #24 (permalink)
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I bet this will end up on those crappy non-replica jerseys that Wal-mart etc sell.
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Old 01-20-2010, 02:26 PM   #25 (permalink)
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Quote:
Originally Posted by NewYorkSparty View Post
Looks like amateur hour. Any history buffs? Is our current logo accurate? If so -- don't fix it.
Not a history buff at all but I bought a brass Spartan helmet a few years back and looking at the side profile, I would say the new one appears more accurate. Then again, its just a replica helmet so there is no saying that my helmet is historically correct either.
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